Our mate Jarryd Roughead knows this better than most. After a melanoma was removed from his lip when he was 29, the real battle began a year later when cancer returned and had spread to his lungs. At the time, Roughy was at the peak of his footy career, had recently married his beautiful wife, Sarah, and was midway through a home renovation. The diagnosis of secondary cancers shook their world. Fortunately, Roughy had access to top medical care and the opportunity to participate in a clinical trial for a new drug. Although the treatment was gruelling and had many...
Hold onto your deodorants boys — after considerable speculation and trade rumours our mate and AFL star Bailey Smith has confirmed his much anticipated move to the Geelong Cats in 2025. The long drawn out contract negotiations that went down to the absolute wire had us all wearing a lot more antiperspirant deodorant than usual, but we couldn’t be more pumped for Baz. Actual footage of Bailey Smith at 7.29pm on Wednesday 16 October. From the Dog House to the Cattery 🐶➡️🐱 After six seasons of tearing it up for the Western Bulldogs, Bailey’s heading down the highway to...
Stuff That Matters is super stoked to collaborate with Australian contemporary artist - and Byron icon - Marty Baptist. He is a cool cat and we love his gritty, sometimes playful-but-other-times-thought-provoking aesthetic. Marty has exhibited internationally since 2003, and his work is held in numerous institutions and private collections. He has teamed up with a diverse array of creative partners and labels locally, in the USA and Europe including Paramount House, Cliché, Krooked Skateboards, Adidas, and Warner Brothers. Marty’s work combines a personal form of existentialism with raw expressionist symbolism. A lifetime lived and experienced deep within skateboard and...
We are evolving our brand name from STUFF™ to ‘Stuff That Matters’. By extrapolating STUFF™ to Stuff That Matters, we can be more memorable and ownable as we look to scale. Stuff That Matters also more clearly infers that we are a ‘purpose-led’ brand, so people can know we’re here to do good. We are also refreshing our packaging and brand identity. If we are all about breaking stereotypes for men…. Then let’s break some bloody stereotypes. We are evolving from our current ‘category conformist’ packaging palette of predominantly black and white, to be a lot more expressive and contemporary....
Does the world really need another deodorant? Why did Stuff That Matters make Antiperspirant Deodorants and Body Sprays? Last year, we interviewed 5,000 men aged 18-35 about their men’s grooming preferences and how Stuff could serve them better, and EIGHTY PER CENT of respondents said they wanted us to develop a high performance Antiperspirant Deodorant, in aerosol format. So…. we did it! It’s been a huge undertaking, as there are only 2 aerosol manufacturers in Australia, and there is a big barrier to entry for new brands. Stuff’s Antiperspirant Deodorants and Body Sprays: We are launching: 2 x high performance...
Great questions, and over the past 2 years we have basically been completing the equivalent of a Masters Degree in Armpit Products, in the lead up to all our new antiperspirant and deodorant product launches. We are full nerds in this area now, ask us anything… Here’s a summary of the FACTS to get you on your way to a decent armpit product education: What’s the difference between Antiperspirants and Deodorants? Antiperspirants and Deodorants offer different types of protection: deodorants protect you against odour under the armpits, whereas Antiperspirants protect you against sweat and odour Give me more detail? Antiperspirants...
We just took things up a notch at the MCG, debuting our new high-performance Antiperspirant Deodorants and fine fragrance Body Sprays during the Hawthorn vs. Collingwood game. And we did it in style with the first-ever "Boujee Box". Imagine this: soothing eye masks, plush robes, custom nail art, and the epic scent of our Good Fella body spray, all while watching the footy. It was a star-studded affair with AFL superstar Bailey Smith, The Inspired Unemployed's Dom Littrich and Liam Moore, Dan Gorringe from Dan Does Footy, Farmtoker Jack Tossol, and Jake Cullen from Chocs Chat. Because who understands hyper-masculine stereotypes...
We are stoked to welcome NRL powerhouse Kalyn Ponga and AFL sensation Bailey Smith to the fold at Stuff That Matters - aka the nation’s fastest growing men’s grooming business - just in time to drop our game-changing lineup of Antiperspirant Deodorant and Body Spray products. This collaboration extends far beyond conventional brand representation; Ponga and Smith are at the forefront of breaking stereotypes and advocating for mental health awareness. Both young men champion our mission of breaking barriers, redefining masculinity, and fostering meaningful change. At the heart of Stuff That Matters beats a commitment to making a difference. Each...
It’s been a privilege to partner with Ability Works over the past few months on the assembly, packing and shipping of more than 10,000 STUFF™️ Holidays gift kits. Ability Works is a social impact organisation offering meaningful employment across a number of business units to those who would otherwise face barriers to traditional employment. We love working with purpose-led organisations like Ability Works and Man Cave whenever possible. Ability Works believes everyone should have the opportunity to secure a job. A job with Ability Works is more than just income, it is a chance to create a circle of friends,...
Charlotte Alldis is an emerging contemporary Australian artist who lives on Wurundjeri country. Her expressive paintings are technicolour scenes that radiate energy and playfulness. Both figurative and abstract, Charlotte’s dreamscapes invite viewers to escape real worlds and indulge in imagination and fantasy. At STUFF™ we love the energy and possibility in Charlotte’s works, and also how Charlotte uses the practice of creating art as an outlet for processing challenging experiences and feelings in a way that feels safe and empowering. We worked with Charlotte on adaptation of her Matters of the Heart painting to adorn our latest collection of limited...
It’s a bloody confusing time to be a man right now, with mixed messages coming from every direction. So alongside creating high-quality products, our goal for STUFF is to support men as they navigate a new era of masculinity so that we can create a movement of men living a life of connection, purpose and positive impact. In this series we’re calling Journey to Manhood, we ask some of our mates about their experiences becoming a man. Journey to Manhood - 003 Name: Thomas “Kobe” BakonyiProfession: TMC facilitator, Director of Junkyard Beats VIC & performerPlace of birth: Ravenna, Italy Q1: When did...
Stu Gregor: Four Pillars Gin co-founder Want to become a shareholder of STUFF? Find out more here - https://www.birchal.com/company/stuff In this episode of “Real STUFF”, Hunter sits down with Australian success story, Stu Gregor. Stu is the co-founder of Four Pillars Gin which he scaled to become a phenomenal success and household name, which led to its recent acquisition by Lion. Stu chats through the story behind the brand, how he juggled a fast-paced business and being a father of two, as well as the powerful rise of women in sport and leadership. Following a multi-decade career leading a PR firm...
Paul Bassat: Visionary Investor & Business Founder Want to become a shareholder of STUFF? Find out more here - https://www.birchal.com/company/stuff In this episode of “Real STUFF”, Hunter chats with one of Australia’s most prominent investors and business people, Paul Bassat. Paul’s background is quite extraordinary and ranges from Co-Founder of one of Australia’s most successful online businesses ever, SEEK Limited, the biggest employment platform in the country which became an ASX top 100 listed company with a market cap of $4Bn, to being a commissioner of the AFL, to a board member of Wesfarmers, to being Co-Founder of Square...
It’s a bloody confusing time to be a man right now, with mixed messages coming from every direction. So alongside creating high-quality products, our goal for STUFF is to support men as they navigate a new era of masculinity so that we can create a movement of men living a life of connection, purpose and positive impact. In this series we’re calling Journey to Manhood, we ask some of our mates about their experiences becoming a man. Journey to Manhood - 002Mufaro (Muf) Muneri, 28Teacher and FacilitatorMelbourne Q1: When did you become a man? To me the moment I felt like I...
It’s a bloody confusing time to be a man right now, with mixed messages coming from every direction. So alongside creating high-quality products, our goal for STUFF is to support men as they navigate a new era of masculinity so that we can create a movement of men living a life of connection, purpose and positive impact. In this series we’re calling Journey to Manhood, we ask some of our mates about their experiences becoming a man. Q1 - Name: Jarrah Volpe Age: 31 Profession: Emcee and Facilitator Place of Birth: Brunswick Q1: When did you become a man?...
