Kalyn Ponga and Bailey Smith team up for Stuff That Matters

We are stoked to welcome NRL powerhouse Kalyn Ponga and AFL sensation Bailey Smith to the fold at Stuff That Matters - aka the nation’s fastest growing men’s grooming business - just in time to drop our game-changing lineup of Antiperspirant Deodorant and Body Spray products. 

This collaboration extends far beyond conventional brand representation; Ponga and Smith are at the forefront of breaking stereotypes and advocating for mental health awareness. Both young men champion our mission of breaking barriers, redefining masculinity, and fostering meaningful change.

At the heart of Stuff That Matters beats a commitment to making a difference. Each purchase contributes to funding mental health programs for thousands of young men through leading charity Man Cave.

As Kalyn said: "Teaming up with Stuff That Matters, alongside Bailey, feels truly special. Mental health often gets sidelined, especially among guys, so being part of the impact they're having on young men is inspiring.”

Bailey said: “Backing a brand like Stuff That Matters aligns with what’s important for me. Looking after your mental health is essential and it’s awesome that buying a deodorant can have an impact.”

Stuff That Matters Founder Hunter Johnson was drawn to Smith and Ponga for their genuine authenticity. Johnson said: “These guys are the real deal. As elite athletes, they challenge outdated hyper-masculine stereotypes that have restrained men for too long.

“Instead, they boldly express themselves and prioritise their mental well-being and self-care - what Stuff That Matters is all about. Their example is crucial for the next generation, particularly amid the ongoing crisis of male suicide and gender-based violence."

Amen. We love ya Kalyn and Bailey 🫶