Stuff™️ --> Stuff That Matters: same great mission, brand new look and feel

We are evolving our brand name from STUFF™ to ‘Stuff That Matters’.

By extrapolating STUFF™ to Stuff That Matters, we can be more memorable and ownable as we look to scale. Stuff That Matters also more clearly infers that we are a ‘purpose-led’ brand, so people can know we’re here to do good. 

We are also refreshing our packaging and brand identity.

If we are all about breaking stereotypes for men…. Then let’s break some bloody stereotypes. We are evolving from our current ‘category conformist’ packaging palette of predominantly black and white, to be a lot more expressive and contemporary.

Our new packaging incorporates a progressive colour palette of khaki, neon green, blues and oranges, as well as doodle sketches created by a diverse range of young men including high school students, Man Cave facilitators, athletes and fashion designers. We are creating a brand for young men, by young men.

Not only does our new look-and-feel more accurately represent Stuff That Matters, it will also pop more on shelf edge, attracting new eyeballs and giving us a more competitive edge in that ‘3 second purchase decision’ window we have with prospective customers in aisle.

All this, is Stuff That Matters. Get around it!